19 Jan 3 Ways you can use Social Media effectively to get Consistent Leads!
3 Ways you can use Social Media effectively to get Consistent Leads!
Social Media is an online space that is constantly changing and confusing everyone with something new each week. It can be hard to follow and keep up with all this algorithm language, but what does it take to attract and sign consistent clients in the Instagram world? First things first, you do not need to be on your phone 24/7, sending 400 messages a day.
If your current content and marketing strategy is getting crickets, listen up.
Social media is an incredible marketing tool for coaches and service based entrepreneurs.
BUT, we all know how time-consuming and frustrating it is to spend hours each day on Instagram creating the “perfect” content just to lead to zero dollars and no new client.
Today I want to talk about 3 ways you can use social media more effectively to get consistent leads without being burned out online.
Finding your Audience;
Be present where your ideal clients are! You need to get into the mind of your ideal client, where would they be? As great as it is to connect with your community and other leaders in your niche, you need to focus on where your target audience lives. There is no point creating weeks of amazing content if it’s not going to be seen by the right people.
The first thing any business should do when starting a new marketing strategy is research their target audience. If you don’t know WHO your audience is – how will they find YOU? There’s no point spending hours a day on a social platform that your ideal client never uses. Research, find one to two platforms that work for you and create content that speaks directly to your ideal clients pain points, they will be watching and listening – trust me.
Create a system and show up consistently.
Build your authority. It can be difficult when there are hundreds of other professionals in your niche showing up offering something similar. To stand out from the crowd you need to be consistent with your brand messaging by making it crystal clear what problem you solve for your ideal clients. Share value, education, your story and unique points that will catch the eye of your target audience and show them why you are in fact the person to help them. Share your journey, get real, nothing happens overnight so express that through your content – clients want someone who has been through what they have, that has dealt with days of struggle and failed attempts. The more you connect with your audience in an authentic way, the more they will trust you.
Establish your lead generation strategy.
Here’s the thing, lead generation should be your priority and non-negotiable. It should be part of your daily tasks. You don’t need a shiny website or a fully built offer portal to draw in your ideal client. You need to offer value and a solution. Lead generation is something every entrepreneur should be doing every single day in their business. The next step is getting those leads onto a call, making a genuine connection and expressing how you can help them. If you have the right system and strategy in place it will be much easier for you to generate leads consistently which means consistent income flowing into your bank account as well. Most entrepreneurs don’t have a perfect offer or perfect shiny website for months. YOU will be what converts your leads, not your website.
It’s time to make 2022 the BEST year yet for your business.
If you’re ready to grow your biz using social in months rather than years and want a simple step by step client generating system – let’s connect! Schedule your FREE 5-figure-month blueprint call using the link below, 2022 is your year.
