22 Apr How to Convert your Audience into Paying Clients!
How to Convert your Audience into Paying Clients!
Social media is a magical thing, we can gather hundreds or even thousands of followers in a short space of time. But are those followers REALLY your ideal client? This is the very first thing you need to look at when trying to convert your audience and following to raving fans and paying clients!
Here’s what I mean..
Jane has 10,000 followers.. But out of those 10K followers she has had, 5 sales. (seems low right?) this is because Jane was so focused on the aesthetic social media image of having thousands of followers, that she didn’t think about the fact that quality should come over quantity. Her audience is random, it doesn’t contain her ideal client or anyone that would relate to what she is offering.
Sarah has 500 followers. Sarah has had an amazing month of growth in her business, she signed 10 new clients and made 4-figures in sales. WOW how is this with only 500 followers?..because Sarah focused on QUALITY over quantity, unlike Jane. Sarah’s audience is filled with ideal clientele and people who want to see what she has to say and offer.
Long story short, you do NOT need a big audience to succeed.
You need an audience that contains people who will relate to your content and continue showing up to see what you have to offer next!
Step 1 in all this client and cash converting business.. Work on that audience!
Follow, connect and engage with people who you feel are your ideal client until that is exactly what your audience contains!
Then, try these steps!
𝗥𝗼𝘁𝗮𝘁𝗲 𝘁𝗵𝗲𝘀𝗲 𝟱 𝗵𝗶𝗴𝗵𝗹𝘆-𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝘆𝗽𝗲𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗳𝗲𝗲𝗱
You want to speak to the different needs, desires, and unspoken questions of your current audience, and you want to expose them to your content enough for them to reach a point where they don’t just know you, but like, trust, and want to buy from you. Speaking to pain points or as I like to call them ‘desires’ (much more pleasant) will catch the eyes of your ideal client and plant the seed in their mind that YOU can truly help them!
𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝗶𝗲𝘀
Showing is 1000x more powerful than just telling, right? Give your audience more taste of how it is liked to be helped by you! Remember, people buy transformation so let your results speak for themselves. Twice a week on your feed, share client transformations and stories to inspire those that are watching, and trust me – they are watching!
𝗧𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗥𝗢𝗜 𝗼𝗳 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂
ROI in the short term, means the return on investment! One reason you may not be converting your current followers is because they don’t fully understand what you offer or how you can help them. Clarity is king. Be crystal clear with your audience and paint a picture of how your coaching will get them the results they need. Again, speaking to their desires – curate your content so that it paints the picture of where they are now (a pain point they may be struggling with) to where they can be and where they WILL be after working with you! You want to show them what the absolute dream result and successful outcome can be!
Follow these steps and before you know it, you’ll have people messaging you asking how they can work with you.
If you feel like you need more guidance and want to speed up the fully booked process..you can book a FREE 1:1 Strategy Session today to discuss your goals and how we can hit the accelerator on your growth for more clients and $10K months this year!
Book your session >>> HERE!
