EYE-CATCHING HEADLINE THAT TOUCHES ON THEIR MAJOR PAIN POINT
OR ULTIMATE, DREAM GOAL.
A TAGLINE OR SENTENCE THAT SHARES THE BENEFITS AND RESULTS OF YOUR UPCOMING OFFER.
use this space to support the above sentence, if needed.
Remind them what their main GOAL is... what is it they're dying to achieve?
But... there's a big PROBLEM.
Step in their shoes and share their main pain points…
What annoys them?
What keeps them up at night?
Agitate their PROBLEM.
- Point out the symptoms they have with this problem.
- Another symptom
- Another symptom
When they've tried to solve this problem before, THINGS GOT WORSE.
Image above should show you at your low point OR use a stock photo to illustrate.
There is a lack of time, money and know-how.
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
You were once here. It was your ROCK BOTTOM.
You get it.
You’ve been here before.
Share a snippet of your “rock bottom” story.
Lorem Ipsum
But at your rock bottom, you discovered a secret, method or framework.
Hint that you found out the solution…
You’ve made it through to the other side after all the pain and suffering…
You know it worked for you and it can help others…
Now you want to help others do the same.
This is where you tell your personal story.
Talk about what it was like when you first failed and looked for a solution.
Share how standard, typical or traditional methods of solving this problem didn’t work for you.
Then you had your epiphany – you stumbled upon it or it just hit you! Share how you came to find your solution that worked for you.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.
You can even share how the solution you found/created got you into major publications (list them here) or featured as a expert, speaker or guest on podcasts, blogs or shows.
Your name
Your title
Have them imagine what their life could be like with the same success?
Headline to set up all the BENEFITS + visual image of a benefit >>
MAJOR BENEFIT #1
so that…Lorem ipsum dolor sit amet, consectetur adipisicing.
MAJOR BENEFIT #2
WITHOUT… wasting time.
MAJOR BENEFIT #3
so that…Lorem ipsum dolor sit amet, consectetur adipisicing.
MAJOR BENEFIT #4
WITHOUT… wasting money.
MAJOR BENEFIT #5
so that… you’re no longer frustrated.
Go even DEEPER into the end benefits and TANGIBLE results.
HUGE BENEFIT #1 – like freedom to travel whenever. Lorem ipsum dolor sit amet, consectetur adipisicing elit.
HUGE BENEFIT #2 – like press features. Lorem ipsum dolor sit amet, consectetur adipisicing elit.
HUGE BENEFIT #3 – like free products. Lorem ipsum dolor sit amet, consectetur adipisicing elit.
HUGE BENEFIT #4 – like real numbers in your revenue, followers or impact. Lorem ipsum dolor sit amet, consectetur adipisicing elit.
If you have a lot of testimonials, you can start to share them here... showing off how much easier things will be with the solution in hand.
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Jane Doe
Designer
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Jane Doe
Designer
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Jane Doe
Designer
INTRODUCING...
The one-sentence summary of your product, including the benefits and tangible results as well as who it is for (ie. your main target audience).
This helps Target Audience A, Target Audience B, and Target Audience C to...
- Result of your product #1
- Result of your product #2
- Result of your product #3
Describe your course and include a brief mention of what is included in your product (ie. step-by-step video tutorials, templates, workbooks, cheat sheets, private coaching session) as well as how these products will help your students reach their ultimate goals.
Here's the thing...
- Debunking false belief or a myth that your customers believe #1
- Debunking false belief or a myth that your customers believe #2
- Debunking false belief or a myth that your customers believe #3
- Debunking false belief or a myth that your customers believe #4
- Debunking false belief or a myth that your customers believe #5
When you join/buy this XYZ product, you GET...
Main Included Item of your Product
- Describe this item & what your customer will do with it
- Why this item is great
- Why this item is great #2
- ______ value
Second Included Item of your Product
- Describe this item & what your customer will do with it
- Why this item is great
- Why this item is great #2
- ______ value
Third Included Item of your Product
- Describe this item & what your customer will do with it
- Why this item is great
- Why this item is great #2
- ______ value
In total?
Worth $____.
Another awesome testimonial!
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Jane Doe
Designer
Another awesome testimonial!
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Jane
Designer
Another awesome testimonial!
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Jane Doe
Designer
Who is your product for?
Target Audience #1
Including: specific title A, specific title B, specific title C
- Specific benefit or ideal goal for this target audience #1
- Specific benefit or ideal goal for this target audience #2
- Specific benefit or ideal goal for this target audience #3
- Specific benefit or ideal goal for this target audience #4
Target Audience #2
Including: specific title A, specific title B, specific title C
- Specific benefit or ideal goal for this target audience #1
- Specific benefit or ideal goal for this target audience #2
- Specific benefit or ideal goal for this target audience #3
- Specific benefit or ideal goal for this target audience #4
Target Audience #3
Including: specific title A, specific title B, specific title C
- Specific benefit or ideal goal for this target audience #1
- Specific benefit or ideal goal for this target audience #2
- Specific benefit or ideal goal for this target audience #3
- Specific benefit or ideal goal for this target audience #4
Go into detail on your product and the structure of it. People love to know details on what's included in a big purchase.
Curious to know more about what you will learn/gain out of Product XYZ?
Armed with Features X, Y, and Z,
here’s EXACTLY what’s included in Product A.
(If you’re selling a course or educational product, this is where you could break down your curriculum or learning modules so that your customer knows exactly what they will be learning + be teased by the interesting-sounding lessons.)
PART 1 OF YOUR PRODUCT
- Specifics of what is included in this part of your product + what it will help them achieve #1
- Specifics of what is included in this part of your product + what it will help them achieve #2
- Specifics of what is included in this part of your product + what it will help them achieve #3
- Specifics of what is included in this part of your product + what it will help them achieve #4
PART 2 OF YOUR PRODUCT
- Specifics of what is included in this part of your product + what it will help them achieve #1
- Specifics of what is included in this part of your product + what it will help them achieve #2
- Specifics of what is included in this part of your product + what it will help them achieve #3
- Specifics of what is included in this part of your product + what it will help them achieve #4
PART 3 OF YOUR PRODUCT
- Specifics of what is included in this part of your product + what it will help them achieve #1
- Specifics of what is included in this part of your product + what it will help them achieve #2
- Specifics of what is included in this part of your product + what it will help them achieve #3
- Specifics of what is included in this part of your product + what it will help them achieve #4
Show off your bonuses below!
What extra goodies are you giving your customers?
Introduction line about your bonuses.
Why your bonuses are AWESOME and why they offer a new angle
or opportunity for your customers to attain faster/better results.
Bonus #1: Title of Bonus
Brief but cool description of your first bonus, why it's special, and how it's relevant to their ideal goals.
($___ value)
Bonus #2: Title of Bonus
Brief but cool description of your first bonus, why it's special, and how it's relevant to their ideal goals.
($___ value)
Bonus #3: Title of Bonus
Brief but cool description of your first bonus, why it's special, and how it's relevant to their ideal goals.
($___ value)
Total value of all bonuses? _____.
Who is your product for and who is it NOT for?
This product is for you if you're...
- Personality, trait or behavior of your ideal customer #1 (ie. You're ready to stop making excuses, ready to put in whatever work necessary to see results and change your life today!)
- Personality, trait or behavior of your ideal customer #2 + also secretly include some attractive results of your product (ie. in order to ideal beach body, in order to generate endless sales)
- Personality, trait or behavior of your ideal customer #3
- Personality, trait or behavior of your ideal customer #4
- Personality, trait or behavior of your ideal customer #5
This product is not for you if you're...
- Personality, trait or behavior that would NOT be a good fit for your course #1
- Personality, trait or behavior that would NOT be a good fit for your course #2
- Personality, trait or behavior that would NOT be a good fit for your course #3
- Personality, trait or behavior that would NOT be a good fit for your course #4
Include some information on your return policy! (Optional)
One-sentence summary on your refund policy to lessen the risk your customers feel at this point!
Include a link to your full refund policy here.
Give your customers a very visual choice between being STUCK in the same place they've been stuck in, suffering the way they have for the past months OR buying your product, getting the FAST-TRACKED solution and solving their problem.
YOUR PRODUCT NAME
What you get with just this product:
- Valuable included item #1 ($____ Value)
- Valuable included item #2 ($____ Value)
- Valuable included item #3 ($____ Value)
TOTAL VALUE: $____
ONE-TIME OFFER: $____
This is the FAQ section to answer the most asked questions about your product, as well as appease any final objections to purchasing your product.
Address the concern or question. Put yourself in their position, consider it from their perspective – what would make you feel more at ease with making the investment and overcoming the hurdle to purchase? How can you relate to their experience?
Be honest!
Bold key points for the skimmers.
Address the concern or question.
Address the concern or question.
Address the concern or question.
