Here’s something nobody talks about when you’re picking a marketing strategy:
Your personality matters just as much as your price point.
And I see this mismatch slow down business growth and drain energy every single day.
Let me explain what I mean.
Let’s say you’re an introvert like me…someone who doesn’t naturally love being on camera (which is the case with a lot of my clients). Posting on social media feels time consuming and draining, not something that energizes you.
You’d rather be behind the scenes working with paying clients doing what you do best. Not being a full time social media manager for your own business…
But someone told you that if you want more clients, “you just need to show up consistently.”
So you force yourself to post. You try to keep up with content creation and trends. You show up even though it doesn’t feel natural.
It takes 2 hours just to post one Reel that gets crickets.
Your content doesn’t gain traction. You feel frustrated. And you start questioning if you’re cut out for this and if people even want what you have to offer.
But here’s the truth: You didn’t start your business to be a content creator.
You started it to help clients with what you do best. The online social media game just became a giant distraction from the impact you’re meant to make.
The Two Paths Nobody Explains Clearly
There are basically two ways to get clients online:
Path #1: Organic Content (Free but Time-Intensive & Slow to Build)
This is where you show up on social media consistently. You’re creating posts, Stories, Reels. You’re being visible regularly.
This works incredibly well if you’re someone who genuinely enjoys creating content and you know that building an online presence is the long game, not something that will bring in clients tomorrow.
Path #2: Paid Ads (Costs Money but Saves Time)
This is where you create one piece of high-converting content ONE time. You put some money behind it. And it works for you 24/7 bringing in leads while you focus on other parts of your business.
Think of ads as your own virtual assistant pushing your content out to the exact ideal target audience you know would benefit from your offer.
This works so much faster than waiting and hoping the algorithm will show your content to your ideal audience.
It allows you to focus on delivery, client results, and it speeds up the trial-and-error phase of figuring out the type of messaging that attracts qualified leads.
Here’s Where People Get It Wrong
They pick their strategy based on what they think they should do instead of what actually matches who they are and how soon they need clients.
Example #1: Forcing Organic When It Drains You
You don’t have a budget for ads yet or the tech side overwhelms you, so you choose organic content. But it doesn’t come naturally. So you post inconsistently. Your content feels forced. And nothing converts the way you hoped. 90 days later, you end up in the same spot you are now except maybe you have a few more followers (who still aren’t buying your stuff).
Example #2: Running Ads Before You Know What Actually Converts
You’re tired of posting organically and someone told you ads are “faster” or “more scalable.” So you take what you’ve been posting on social media, turn it into an ad, and put money behind it.
But here’s what most people don’t realize: Running ads before you know what messaging converts is like putting money in a slot machine hoping to hit the jackpot. Ads should be treated more like a vending machine where you know if you put money in, you’re getting something in return.
Organic content is typically designed to get people to hit the like button, not buy. Ad copy needs to stop someone mid-scroll and get them to take action right now. They’re completely different skills.
Most people skip the market research. They write ad copy the same way they write Instagram captions. Then the ad flops, they’re out hundreds (sometimes thousands) of dollars, and they think ads don’t work.
The reality? The ad didn’t fail because ads don’t work. It failed because the messaging wasn’t dialed in yet.
The Real Question You Need to Ask
Before you pick ANY marketing strategy, ask yourself these questions:
“Does this strategy match my natural energy, or am I trying to force myself into something that doesn’t fit?”
“Do I need paying clients in the next 90 days or am I okay with playing the long game with organic content until it starts bringing in paying clients?”
Because here’s what I’ve learned after years of doing this work:
The strategy you can actually sustain that aligns with your revenue goals and time availability will always outperform the strategy that just looks good on paper.
What This Actually Looks Like
If you naturally enjoy showing up on social media & have other revenue sources while you’re building momentum organically:
- Focus on organic content
- Build your audience consistently
- Use that engagement to sell
- Your consistency becomes your competitive advantage
If showing up constantly drains you & you need to see results sooner:
- Focus on paid ads (even small budgets of $5-$10 a day to start can do wonders with the right strategy)
- Create strategic content that converts
- Let the ads do the heavy lifting
- Your time freedom becomes your competitive advantage
If you’re somewhere in the middle (my personal fav):
- Create a hybrid approach that works for you
- Post organically when it feels aligned
- Use ads for predictable reliable lead flow
- Give yourself permission to do what actually works for your life
The Bottom Line
Stop trying to fit yourself into someone else’s marketing strategy.
Stop forcing yourself to post daily if it’s draining your energy and not getting results.
Stop running ads if they’re not converting and you’re still figuring out how to sell your offer.
Pick the strategy that matches YOUR personality, YOUR lifestyle, and YOUR natural strengths.
Because the fastest path to results isn’t the one that works for someone else.
It’s the one you’ll actually stick with long enough to see what’s possible.
And that starts with being honest about where you are now and how you want to show up in your business.
The hard conversations with yourself about what actually fits? Those are the ones that change everything.
Ready to stop guessing and get a clear marketing plan that actually fits your business? Book a free money leaks audit and I’ll show you what’s working, what’s not, and what to do next.
